Carifac'Arte conquers the Paperworld fair in Frankfurt

FABRIANO, 28 January 2020 - Carifac'Arte took the center stage at Paperworld, the international fair for stationery, office supplies and writing tool which ended today, 28 January, in Frankfurt, Germany.

Our master papermakers, Sandro Tiberi and Gilvana Maria Da Silva, have grabbed the attention of the thousands of visitors who have rallied to the pavilions in Messe, the German city’s exhibition grounds since 25 January. Some figures witness the success of this yearly event: more than 1,600 exhibitors from approximately 70 countries; over 35 thousand visitors compared to the last edition who have come from 140 countries.

Among the exhibitors, Carifac'Arte’s represented Italy in the central hall 3.1 occupying the stand H80. Live productions of paper sheets and fine handmade watermarked papers were showcased daily making the space set up inside the Frankfurt fair one of the most popular with visitors. As proof of this, the organizers took the decision to shoot a video that was promptly published on their official website.

Given the worldwide resonance of the German event, the active participation of Carifac'Arte, an instrumental company of the Fabriano-based Carifac Foundation chaired by Marco Ottaviani, established itself as a key driving force both at a business and tourist level. From a business perspective, the exhibitors had the chance to appreciate the products deciding to use them to complete their product range. And from a tourist one, lots of attendants asked for information about Fabriano and how to try their hand at the unique and one-of-a-kind experience of producing a paper sheet and a handmade watermark.

"Attendance in international trade fairs is one of the goals we have set ourselves to increase the appeal of our reference area", said Marco Ottaviani, the Chairman of Carifac Foundation. «At Carifac'Arte we often welcome foreign tourists and enthusiasts willing to learn the art of papermaking and handmade filigree. The first edition of the professional course aimed at passing on this ancient technique is in full swing and, with the ongoing candidacy of the Watermarked Card for being included in the list of UNESCO Intangible Heritage, will be able to contribute - if the response, as we believe and we hope will be positive - to give Fabriano a new image in a number of fields», Ottaviani concluded.

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